MRR or Monthly Recurring Revenue, is calculated on a monthly basis using the invoice data from your accounting system. In Beta, MRR is tracked based on the aggregation of invoices, per customer, per month. This simplified methodology approximates MRR in the absence of subscription data.
MRR Subcomponents
MRR subcomponents track the changes in MRR that occur month over month and identify how revenue for your customer base is changing. Retained MRR tracks revenue that remains consistent month over month. New MRR tracks revenue from new customers. Expanded MRR tracks increases in revenue from existing customers. Contracted MRR tracks a reduction in revenue from existing customers. Churn MRR tracks revenue for customers that in the past purchased but did not purchase in the most recent month. Resurrection MRR tracks revenue for customers that had previously churned and recently re-purchased.
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